The CPA Journal - Why a CFO is the True Change Maker Inside a Company

By  Mervyn E. King, PhD, LLD

Many of the things I’ll talk about today are contained in my book, Chief Value Officer, which is based on the principle that a CFO today doesn’t sit in his corner office and prepare draft audited financial statements for consideration by an audit committee. He has to consider many things in a value-creation process in a resource-deprived world, and he cannot just focus on the financial. We have changing times, which require changed approaches. The primacy of the shareholder, as if companies operate in the shareholder bubble, was a reality, but it was yesterday’s thinking.

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