Sandra Macleod

An Expert Witness in Reputation, Sandra is CEO of Mindful Reputation and Director of Reputation Dividend, advising senior leaders and boards. From an early career in management consultancy, Sandra set up the first international franchise for CARMA before launching her own firm, Echo Research, as a full-service global research group with offices in Asia, Europe and the US, which secured over 89 industry awards for innovation and excellence prior to being acquired in 2011. Sandra launched Mindful Reputation in 2013 and became a partner in the valuation firm, Reputation Dividend. Sandra founded the International Association of Measurement & Evaluation Companies (AMEC) some 15 years ago.

Formerly Trustee and Board Member of the International Business Leaders Forum, the Arthur W Page Society and University of Oxford’s Public Affairs Advisory Group, today she sits on the advisory board of patient advocacy group MK&A in New York, is a Companion of the Chartered Institute of Management and member of the McKinsey Women as Leaders’ Forum. Cited as ‘among the 100 most influential people in PR’, Sandra was also Visiting Professor on Reputation at NYU’s Public Relations and Corporate Communication Master’s Program in New York.