Salter Baxter: Integrated Reporting - measurement matters

In this publication Salter Baxter give case studies and insight into those “integrated reporters who show, rather than tell (and use the lens of the ‘capitals to do so).” Salter Baxter have identified four key ways in which “integrated reporters have impressed” them as: 1) aligning performance with the capitals; 2) using the capitals to measure performance; 3) measuring the unmeasurable; and 4) treating the capitals as connected stocks of value. They also offer guidance around how to bring more measurement of outcomes into reporting.