A guide for Chairmen, CEOs and CFOs, enabling them to consider how <IR> can help the future success of their business. The guide, along with a summary flyer and accompanying tool-kit, focuses on how <IR> helps a company create value, and effectively tell its story of how value is created, both internally and externally. It is aimed at Chairmen, CEOs and senior management of companies across a wide range of industry sectors. It is part of a project by Tomorrow’s Company, with the support of CIMA and in association with the IIRC. It draws on discussions with CEOs and other members of boards and senior management as well as a wider range of stakeholders.